(FILES) Greek-Cypriot tycoon Stelios Haji-Ioannou poses inside one of "the very small rooms" in his latest venture, easyHotel, in London on August 1, 2005. Daring to prefix a company or even pop group's name with "easy" could land you with legal action, as the founder of British airline easyJet relentlessly tackles alleged trademark breaches. Greek-Cypriot tycoon Stelios Haji-Ioannou, whose easyGroup still has links with the carrier, has set out to protect the "easy" brand by threatening court action against anyone deemed to be profiting from the name. "The problem with small brand thieves if they are left unchecked is that they become profitable and they grow," an easyGroup spokesman told AFP in September 2024, in relation to numerous ongoing lawsuits. (Photo by ADRIAN DENNIS / AFP) (Photo by ADRIAN DENNIS/AFP via Getty Images)