Lea Marie(C), co-founder of Bonne Nouvelle textile factory and general director of 'Le Slip Francais' underwear brand, speaks flanked by (FRom L) founder and president of 'Le Slip Francais' underwear brand, Guillaume Gibault, general manager of the Banque Publique d'Investissement (Bpifrance) Nicolas Dufourcq, Bruno Haddad and Myriam Chikh-Mentfakh, co-founders of the factory, Karine Franclet Mayor of Aubervilliers, and former Economy minister Bruno Lemaire, during the launching press conference of the Bonne Nouvelle factory in Aubervilliers, northern Paris suburb, on February 12, 2025. (Photo by Thomas SAMSON / AFP) (Photo by THOMAS SAMSON/AFP via Getty Images)