Strawberries of the "Alpes-Coccinelle" fruit and vegetable producer are pictured in one of the company's greenhouses in Ville-sous-Anjou, south-eastern France on May 21, 2026. As soon as you step into the greenhouse, an intense fragrance fills the air: strawberry season is in full swing in the Rhone Valley, as it is throughout France, where this little fruit continues to hold its own against the competition. With an annual output of 50,000 to 60,000 tonnes, French production accounts for more than half of domestic consumption a remarkable achievement given that 60% of fruit is imported overall. (Photo by Jeff PACHOUD / AFP via Getty Images)