(FILES) Frederic Merlin, president of the Societe des Grands Magasins (SGM) and owner of BHV, poses during a photo session in Paris, on October 22, 2025. SGM, co-founded by Frédéric Merlin, announced on June 16, 2026, that it would sell the business assets of BHV Marais to the Paris department store's "management team," which has decided to "put an end" to its much-criticized partnership with Shein, considered a "strategic mistake". (Photo by Thibaud MORITZ / AFP via Getty Images)