(FILES) People walk by a shop window of a store announcing discounts (Soldes in French) for the French summer sales, in Beziers, Southern France, on June 28, 2025. The summer sales kick off on June 24, 2026, amid scorching heat, "a godsend" for air-conditioned department stores where consumers take refuge, but a source of concern for downtown shops, which fear purchases will shift to ultra-fast-fashion online platforms. (Photo by GABRIEL BOUYS / AFP via Getty Images)