Kenyan long-distance runner and current marathon world record holder Sabastian Sawe (C) speaks next to Bjoern Gulden (R), Chief Executive Officer (CEO) of sportswear manufacturer Adidas, and Alasdhair Willis, Chief Creative Officer (CCO) of Adidas, during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Kenyan long-distance runner and the current marathon world record holder Sabastian Sawe (L) speaks next to Bjoern Gulden, Chief Executive Officer (CEO) of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Kenyan long-distance runner and the current marathon world record holder Sabastian Sawe (L) speaks next to Bjoern Gulden, Chief Executive Officer (CEO) of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Kenyan long-distance runner and the current marathon world record holder Sabastian Sawe (L) speaks next to Bjoern Gulden, Chief Executive Officer (CEO) of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer (CEO) of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)

Bjoern Gulden, Chief Executive Officer of sportswear manufacturer Adidas, addresses guests during the 'Home of Innovation (HOI) Experience' event in Herzogenaurach, southern Germany, on September 25, 2026. The event offered insights into the Adidas archive and the Innovation Lab, with presentations of the latest innovations in shoes and apparel, as well as test demonstrations. (Photo by Daniel Karmann / AFP via Getty Images)