Igor Gaspar holds the new Pixel 9 phone by Google, showing the "Add Me" feature which allows you to generate an AI photo by merging two separate photos, in Santa Cruz, California, on September 6, 2024. Fascination tinged with concern was a common reaction as people in Santa Cruz dabbled with a Pixel 9 and its capabilities, including the ability to "add" oneself to pictures and having a whip-smart digital assistant at one's command. (Photo by Jenn CAIN / AFP) (Photo by JENN CAIN/AFP via Getty Images)