CANNES, FRANCE - JUNE 23: Amanda Calabrese, Co-Founder & CMO, Sequel, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Nikita Malhotra, COO & CFO, Deep Blue Sports + Entertainment, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Bex Smith, Founder & CEO, Crux Football, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Tamica Clanton, VP, Marketing & Experiences, LOVB, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Sue Bird, Deep Blue Sports + Entertainment, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Sascha Malas, Head of Women’s Sports, Overtime, attends iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Sharon Peters, EVP, Chief Marketing Officer, Spectrum, attends the iHeartMedia and Deep Blue hosted "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)

CANNES, FRANCE - JUNE 23: Allyson Felix, Co-Founder and President, Saysh, attends as the iHeartMedia and Deep Blue hosts "Business of Women's Sports Summit" session with Laura Correnti (Deep Blue Sports + Entertainment), Allyson Felix (5x Olympian), Wes Felix (Always Alpha) at the iHeartCafé | La Californie during the Cannes Lions Festival on June 23, 2026 in Cannes, France. (Photo by Adam Berry/Getty Images for iHeartMedia)