A demonstrators wearing a cut-out mask of Tesla CEO Elon Musk lights a smoke flare during a protest march against the construction of new data centers in Rho, near Milan, Italy, on October 3, 2026. Protesters are calling for a moratorium on new data center permits and a halt to ongoing projects, citing concerns over their impact on electricity consumption, noise, heat and the local environment. (Photo by Piero Cruciatti / AFP via Getty Images)