NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)

NEW YORK, NEW YORK - JUNE 25: Apple products, including computers, are displayed in one of its stores in lower Manhattan on June 25, 2026 in New York City. Blaming rising costs of memory and storage chips, Apple raised the prices of the iPad and MacBook on Thursday. The company announced that iPhone prices will not be affected. (Photo by Spencer Platt/Getty Images)