New AirPods Max colors on display following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

Apple CEO Tim Cook looks at new iPhone models following Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. (Photo by Nic COURY / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)

New models of the Apple iPhone 16 are displayed after Apple's "It's Glowtime" event in Cupertino, California, September 9, 2024. Apple on Monday announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images)