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This photograph shows packages of Barilla Al Bronzo special pasta products during a Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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This photograph shows a box of Barilla Spaghetti no 5 pasta during a Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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This photograph shows a box of Barilla Spaghetti no 5 pasta during a Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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This photograph shows spaghetti pasta on the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla haedquater in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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This photograph shows pasta packages on the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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This photograph shows pasta packages in the production line of the Barilla factory during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquaters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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President of Barilla Group, the world's largest pasta company, Guido Barilla, looks on during the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)
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President of Barilla Group, the world's largest pasta company, Guido Barilla, attends the Barilla Innovation & Technology Experience (BITE) media day at the Barilla headquarters in Parma, on November 18, 2025. Barilla has invested 20 million in a research and development center (Barilla Innovation & Technology Experience - BITE) employing 200 people, which aims to solidify the group's position among the giants of "Made in Italy", marking the company's most significant investment in food innovation in recent years. (Photo by Stefano RELLANDINI / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images)


