
Apple CEO John Ternus and Deirdre O'brien, Vice President of Retail, open the Apple store on Fifth Avenue for Apple's launch of the iPhone 18 Pro, Friday, Sept. 18, 2026, in New York. (AP Photo/Angelina Katsanis)

Apple CEO John Ternus and Deirdre O'brien, Vice President of Retail, open the Apple store on Fifth Avenue for Apple's launch of the iPhone 18 Pro, Friday, Sept. 18, 2026, in New York. (AP Photo/Angelina Katsanis)