NEW YORK, NEW YORK - JULY 16: Commissioner of the NFL Roger Goodell attends Fanatics Fest NYC 2026 at Jacob Javits Center on July 16, 2026 in New York City. (Photo by Dave Kotinsky/Getty Images for Fanatics)

TOPSHOT - Players of Nigeria's national women's senior flag football team lift the trophy as they celebrate their tournament victory during the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)

AFP presents a reportage of 40 photos taken by Luis Tato on July 10, 2026, showing the NFL Flag Africa Continental Championships in Nairobi. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games.. Search for all these reportage images using: KEN-OLY-2028-AMFOOT-FLAG-NFL Search "REPORTAGE" to source all feature, magazine and visual stories. (Photo by Luis TATO / AFP via Getty Images)

TOPSHOT - A player of Nigeria's national men's senior flag football team attempts to score a touchdown as an Egypt player pulls his flag during their game at the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)

TOPSHOT - A player of Egypt's national women's senior flag football team pulls the flag of a Nigeria player during the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)

TOPSHOT - A player of Nigeria's national women's senior flag football team pulls the flag of an Egypt player during the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)

TOPSHOT - Players of Nigeria's national women's senior flag football team cheer and motivate each other before their game against Egypt during the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)

TOPSHOT - A player of Nigeria's national women's senior flag football team wearing a protective mask catches a ball during warm-up ahead of their game against Egypt during the NFL Flag Africa Continental Championships at Nyayo Stadium in Nairobi on July 10, 2026. American Football's NFL came to Kenya this weekend for its latest competition on the African continent as it seeks to win converts to the sport. US sports have increasingly sought to break into the African market, with the NBA launching a high-profile Basketball Africa League in 2019, based in Rwanda.Recent days saw a third annual flag football competition staged by the National Football League (NFL) in Africa -- a non-contact version of the sport that has grown in popularity around the world and will make its Olympics debut at the 2028 Los Angeles Games. (Photo by Luis TATO / AFP via Getty Images)