This photo taken on June 27, 2026 shows Rocky Fan, global basketball general manager for Chinese brand ANTA, speaking during an interview with AFP in Chengdu, in China's southwestern Sichuan province. NBA star Kyrie Irving walked out onto a basketball court in southwest China last weekend to rapturous applause, his brightly coloured Chinese-made sneakers a vivid statement of domestic sportswear brands' increasing global reach. (Photo by HECTOR RETAMAL / AFP via Getty Images) / To go with 'CHINA-SPORTS-LIFESTYLE-MARKETING,FOCUS' by Agatha CANTRILL