NEW YORK, NEW YORK - SEPTEMBER 16: An ad from sports betting site Novig featuring Actress Sydney Sweeney is displayed in Times Square on September 16, 2026 in New York City. The ad featuring an undressed Sweeney is causing controversy with a range of female athletes voicing their displeasure with ad, stating that the actress was encouraging the objectification of female bodies and minimized the women’s contributions to sports. (Photo by Michael M. Santiago/Getty Images)