NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers and Marc Gilbar speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Frank Igrec speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Marc Gilbar speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Frank Igrec speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Frank Igrec speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Ariana Rotstein speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)