CANNES, FRANCE - JUNE 25: Oriol Querol speaks onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Kayla Green and Tara Davis-Woodhall speak onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Oriol Querol speaks onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Oriol Querol speaks onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Oriol Querol speaks onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Tara Davis-Woodhall speaks onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Kayla Green speak onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 25: Kayla Green, Tara Davis-Woodhall and Oriol Querol speak onstage during 'Game Changers: How Emerging Sports Leagues Are Redefining Fandom' on Day 4 of Cannes Lions 2026 on June 25, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions)